There are several mistakes that that are all too common when it comes to internet marketing. Everyone should know about these, so read on!
If it takes more than a few seconds to load your webpage or any email you send out, the average person is going to get aggravated. First impressions are everything, so make sure that whatever platform you use can handle all the content and functions you need.
The second mistake is making a website that is not well organized. Your website should be very easy for any person to navigate. Have a sort of table of contents, but be sure it doesn’t look like a table of contents. Everything anyone wants should be easy to find from the homepage.
Use Search Engines
The third internet marketing mistake is not submitting your website into search engines. This is one of the best ways to find out any information about your website. Find out whatever it takes to get search engines to like your website. There are many strategies to this, but every bit of work you put in could yield countless profits.
Your website should be updated at least three to four times a week, because the more your website is updated, the more it is going to be able to move up in the rankings of the search engines. Furthermore, if you have a feed, you want people to subscribe, and if you have no updates, they’ll often forget about you and stop following.
The fifth internet marketing mistake you should avoid is not creating a page for your business on social networks. Not doing so is tantamount to throwing money away. In this day and age, social media is where it’s at and where it’s going. Get into all of it – facebook, twitter, pinterest, tumblr, Google+ and more.
The sixth internet marketing mistake is spamming your website all over the internet. A company can promote their website without having to spam. If your website looks like it is being spammed, it could get reported and Google will make it much harder to find, perhaps even banned.
You must keep track of your clients, subscribers, followers, everything! Put it all in one database, so you can communicate and get out deals efficiently. Your customers must feel as though they have a relationship with you, and they won’t feel that way if you only get in touch once a year!
Don’t promote the wrong products. Test out the products yourself and do market research. Find out what’s selling with your competitors. It is very important that your company know what customers want to buy their products and which don’t. The demographics of targeted customers can include sex, age, location, interests, desires, and buying patterns.
The final internet marketing mistake you should know about it a lack of interaction. It is very important that your business have some interaction with your customers, so that your company will know exactly what the customers are looking for. This is one of the best ways to promote your business. Have giveaways for those who complete surveys, always have a way to contact you and always listen!!
Trisha Forkle writes about marketing, finance & saving money at http://creditreport.org.