SEO is a technique that every digital marketer opt for, to get their website on the first few results in the search engine. Google is indeed trusted as god for these webmaster and SEO professionals, but at the same time Google regularly wants to keep up to the users’ expectations by ensuring that only quality websites would be displayed.
Google changes its algorithm in specific frequencies to ensure that people don’t follow monotonous and spamming techniques in SEO and for every algorithm update that Google comes up with, there is a stress on any of the important SEO factors that relate widely to the website. Some major factors which determine the trustworthiness of any website and that will tell you negative signals, if something goes wrong with your website, are:
“CONTENT IS KING”
EXPERTNESS OF THE CONTENT
Whether the content has been written by an expert or a person who understands the topic and in-turn the business which relates the site, well. This is applicable to the content in the blog posts used for link building as well as the website content that is displayed on all the pages. Also, in the recent Panda update, many sites have been penalized, only for a mistake made in the author byline that has been written in the blog posts, which is more often repetitive and irrelevant, that follows the same monotonous pitch used everywhere. You need to ensure that the name has been properly mentioned and the pitch is relevant to the blog post in specific.
COMPREHENSIVENESS OF THE CONTENT
This is yet another factor that influences the website greatly. It is the extensive knowledge of the writer who writes the content that gets portrayed here. Your content needs to effective, short and crisp, instead of having large pieces of content that beat around the bush. Also, your content should look professional if you own a business related website. The main aspect is that the content needs to make a lot of value and difference when compared with your competitor’s website.
REDUNDANCY: JUST TO ADD KEYWORDS
Most of the content that we often come across is dumped with keywords within the content. The webmaster is often under the assumption that by doing this his website will get crawled and indexed by Google easily. But this is a wrong thing. The content must have keywords only at the required places and these keywords must not be repeated more than twice. This is a main factor to eliminate any negative signal to your site from Google.
PROOF READING IS A MUST
Your website must have your own and unique content. So it is important, when you make any references while writing the content, to avoid any duplication in the content to make it own. To avoid all this, it is always better to engage a professional and industry-related writer to get your content written who will have an inherent knowledge and could write on his own.
To ensure that Google always has a good view about your website and get it indexed at regular intervals, all these factors must be kept in mind and the approach to SEO need to be constantly changing and update with all the recent advancements.