Year 2013 has taught us a lot about the marketing strategies to be a successful business person. Time has gone when success was measured with traditional methods. Now the only way to measure success is social media shares, number of views on YouTube and obviously the online conversation. Now is the turn of 2014 and everybody is very excited about the new marketing trends in 2014.
So here are some points that one has to take care of if he/she wants success in their business in the year 2014. People are looking forward to 2014 as the most productive years till date and they want to grab each and every opportunity that this year will give them. Marketing strategies will remain a bit same but yes the thing is that the before strategies will improve and show more effect on the businesses.
2014 Marketing Strategies for the Digital Market
1. Content marketing will always remain the king
Content was the king, content is the king and content will always remain the king. In the present scenario, 78% of the total Content Management Organizations believe that content is the only future marketing process for advertising your business. By giving quality and interesting content to your readers you can make them your permanent customers because if you are providing them what they want then why would they leave you?
2. Using Social Media techniques
In the year 2013, organizations have experienced both gain and loss of interacting socially with the online communities. But 2014 will offer people a more strategic and smarter way to communicate with the online communities. New approaches will give careful ways for social media marketing. Social media techniques are playing a great role in enhancing the businesses as almost 95% of the world is present on these social media websites. With this much population on these websites there are greater chances of any business to grow.
3. Substitution of Desktops with the mobile phones
Although the usage of desktops has decreased to a great limit but 2014 will show almost disappearance of the desktop. According to the estimate, Mobile Googling will cross the record of 27 billion search queries by 2016.
4. Mobile marketing will grow more
With the increase in the numbers of smart phones and mobile users there is an increase in the number of mobile marketers. Business persons are more interested in developing mobile applications that people should download and provide them profit.
5. More visuals and less words
With the increased number of infographics, vein reinforce and the Instagram it is giving users a new way to understand the web world by watching more videos, images and less reading. It is likely to be observed that the digital media will dominate in the year 2014.
6. Content marketing will be focused more
91% of the generation has their smart phones with them always. So the point is obvious that multimedia is directly available to the users because of their GPS located on the smart phones. It is time saving, relevant to the situation and a clever decision.
There is a lot more to do with 2014. The upcoming year has lots and lots in the marketing strategies to help the businesses. Start with the new ways and start receiving profits.
